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Doses of Glamour ⚜️
How to make your LinkedIn profile stand out and how to connect with others.
I accidentally deleted this anonymous question. Here is my response, hopefully you see it anon. ✨
Your profile photo:
You want a professional photo that best show cases your personality. It’s how people are introduced to you and it governs their impressions from the start. The photo should be well lit with little to no distractions in the background.
It goes without saying but your outfit should be beautiful but work appropriate. Wear colours that best compliment your skin tone and make you look radiant. Avoid wearing distracting patterns, solid colors work best.
Keep your makeup simple and elegant.
Lastly ensure in your settings that your profile photo is visible to all LinkedIn members, you want recruiters to be able see your profile photo.
Headline: A great headline should
Show recruiters who you are
Show what you can do for them
Use role specific keywords so that you appear in search suggestions
Examples of good headlines:
LinkedIn summary and about section:
Your LinkedIn profile is your resume and it should be formatted as such, make your LinkedIn summary keyword-rich.
Keep in mind recruiters search for a combination of job titles, skills, and other keywords to find the right candidates.
Learn and understand your audience to identify what they are looking for.
Review job descriptions that interest you and take note of recurring hard skills and keywords that you think recruiters would want to look for. If applicable to you and your career goals, add these words to your LinkedIn summary and profile.
Your LinkedIn summary is the perfect place to add context to your career trajectory, show off your accomplishments (add specific data and awards), and dig into what makes you great at your job.
An example of a students LinkedIn summary:
An example of a job seekers LinkedIn summary:
An example of a career change LinkedIn summary:
Job Experience:
Focus on showing your impact in the role rather than just highlighting your responsibilities, use your bullet points to share the problems you were presented with, the actions you took, and the positive results it brought the business. Exemplify this by making use of metrics as well.
Examples of impact statements:
Coordinated with the marketing team to form a 10-person group for a new product launch that resulted in $50,000 in company revenue and greater synergy between both departments.
Surpassed annual sales goals by over 35% for four consecutive years using active listening and communication skills to better understand customer needs.
Analyzed market trends to launch five new products within a year that resulted in a 30% profit increase for the company, up from 10% from the year prior.
Education, License & Certifications:
Include information on all your formal educational training, it’s especially beneficial when aside from formal educational training you have additional certifications on hard skills.
Key Skills:
I already mentioned that recruiters input specific skills or keywords into complex queries to find candidates in LinkedIn search.
So the skills you list throughout your profile should match the frequency and exact wording found in the descriptions of jobs you’re interested in or have applied for.
Additional Note on optimizing your LinkedIn profile. Change your settings to let recruiters know you’re open for work.
Who to connect with on LinkedIn:
Professionals in your industry.
Professionals in your desired role.
Professionals you’ve engaged with at industry and networking events.
Recruiters and hiring managers in your industry, especially if their profiles mention that they are hiring.
Message templates to use to connect with others on LinkedIn:
Template for career guidance and potential mentorship:
Dear (Name)
I’m a (state occupation or simply mention that you’re a student and the college you attend) interested in working in (desired role) For the last year, I’ve been following your work for (company), and it’s really inspired me.
I particularly loved your (compliment a recent article or achievement of theirs and mention what stood out to you). If you ever have 20 or so minutes, I’d love to hear more about how you started working in the field and what skills you believe are most relevant to the profession.
Regards
Template for someone you met at a networking event:
Dear (Name)
It was great speaking to you at the (name of event ) ( Highlight something significant they mentioned in your conversation and how insightful you thought it was.) I’d definitely like to stay in touch.
Regards
I’ve given you the ultimate LinkedIn guide, now go get your bag!
Signed
Doses of Glamour ⚜️
Just spent 2 hours updating my LinkedIn!✨ My career is blossoming and I’m attracting all the right opportunities and meeting the people I need to meet to have my dream career☁️
You have to be on LinkedIn and secondly, you need to create a brand for yourself. This is sooo important because when someone (recruiter, investor.etc) that you want to connect with comes across your profile, they will be more inclined to connect/ reach out.
My top tips are:
1. have activities and experiences, obviously. I know this can be tough with COVID-19 and how competitive the landscape is. So instead, I recommend doing “filler” activities which will help you for your industry. For example, I’m studying business and am interested in entrepreneurship/ startups, so I:
- joined uni societies that were business-related and took leadership positions in them.
- signed up to a bunch of opportunity newsletters. There’s numerous ones for each city/ country, and they collate all the events/ activities happening in your city each fortnight/ month. Then I did those.
- I took part in hackathons (only a weekend commitment) and at the end you have a product to show for it which you can add at to your portfolio! I joined incubators/ accelerators.
- also doing internships for different startups (they NEED the help), even if it’s unpaid is great experience.
While you’re doing these experiences, add everyone that you meet (fellow intern, your boss, guest lecturers) on LinkedIn to boost your connections.
2. Have a catchy headline. Mine is my current position (Intern at — ) and the passion project I’m working on (Co founder of —). I also added an emoji at the end of the headline related to my project to make it stand out.
3. Have an interesting about me.
I start off each paragraph with an emoji.
The first paragraph is what I’m studying, major and at what uni. Then I have a one-liner about my goal.
The second paragraph is what I’m doing currently. So my internship role and I add an one liner about the passion project I’m working on, with any relevant links to website.
My third paragraph is a summary of what I’ve worked on previously.
4. Have a nice LinkedIn headshot photo. It doesn’t need to be professionally taken, but it should be taken by someone else (not a selfie) with a neutral background and clear (the higher quality the better), in good lighting.
And that’s it! Hope this helps someone💓
Just spent 2 hours updating my LinkedIn!✨ My career is blossoming and I’m attracting all the right opportunities and meeting the people I need to meet to have my dream career☁️
You have to be on LinkedIn and secondly, you need to create a brand for yourself. This is sooo important because when someone (recruiter, investor.etc) that you want to connect with comes across your profile, they will be more inclined to connect/ reach out.
My top tips are:
1. have activities and experiences, obviously. I know this can be tough with COVID-19 and how competitive the landscape is. So instead, I recommend doing “filler” activities which will help you for your industry. For example, I’m studying business and am interested in entrepreneurship/ startups, so I:
- joined uni societies that were business-related and took leadership positions in them.
- signed up to a bunch of opportunity newsletters. There’s numerous ones for each city/ country, and they collate all the events/ activities happening in your city each fortnight/ month. Then I did those.
- I took part in hackathons (only a weekend commitment) and at the end you have a product to show for it which you can add at to your portfolio! I joined incubators/ accelerators.
- also doing internships for different startups (they NEED the help), even if it’s unpaid is great experience.
While you’re doing these experiences, add everyone that you meet (fellow intern, your boss, guest lecturers) on LinkedIn to boost your connections.
2. Have a catchy headline. Mine is my current position (Intern at — ) and the passion project I’m working on (Co founder of —). I also added an emoji at the end of the headline related to my project to make it stand out.
3. Have an interesting about me.
I start off each paragraph with an emoji.
The first paragraph is what I’m studying, major and at what uni. Then I have a one-liner about my goal.
The second paragraph is what I’m doing currently. So my internship role and I add an one liner about the passion project I’m working on, with any relevant links to website.
My third paragraph is a summary of what I’ve worked on previously.
4. Have a nice LinkedIn headshot photo. It doesn’t need to be professionally taken, but it should be taken by someone else (not a selfie) with a neutral background and clear (the higher quality the better), in good lighting.
And that’s it! Hope this helps someone💓
LinkedIn tips to network?
Hey Love:) Here are the basics:
Have an excellent profile: Make sure you have a good amount of connections (300+ is ideal), a professional headshot for your profile pic, a nice background photo, a well-written bio, and at least 3 jobs/internships in your experience section.
Make sure you're active: Like people's posts and comment on them, re-share posts you find particularly interesting. Basically, make it clear that you're active and social.
Set the tone with a strong introduction: Really spend some time writing out a template for the intro messages you send out. They should include a bit about your background, how you found them, and why you're reaching out. Most importantly, at some point in the message ask if they're willing to chat with you on the phone/zoom and provide a wide range of times you're available to do so. Bonus points if you attach a copy of your resume.
Be prompt with your responses: Make sure your notifications are on so as soon as they get back to you, can respond. Time is precious and there's nothing more frustrating than someone not following up when THEY are the ones that reached out.
After your chat, follow up with a thank you: ALWAYS express your gratitude for them taking the time to talk to you. This is so incredibly important and if someone reaches out to me to network and doesn't send a thank you note afterward, I won't want help them out.
End off with an action plan: You're not just networking for the sake of having a nice conversation and learning about someone's career. You're networking because you want something out of that person. So always leave the conversation with some next steps in mind. Whether it's having said person to put you in contact with members of their network, setting up a date to shadow them on the job, etc. make sure you're getting something out of it!
Lovingly,
Elle
LinkedIn tips to network?
Hey Love:) Here are the basics:
Have an excellent profile: Make sure you have a good amount of connections (300+ is ideal), a professional headshot for your profile pic, a nice background photo, a well-written bio, and at least 3 jobs/internships in your experience section.
Make sure you're active: Like people's posts and comment on them, re-share posts you find particularly interesting. Basically, make it clear that you're active and social.
Set the tone with a strong introduction: Really spend some time writing out a template for the intro messages you send out. They should include a bit about your background, how you found them, and why you're reaching out. Most importantly, at some point in the message ask if they're willing to chat with you on the phone/zoom and provide a wide range of times you're available to do so. Bonus points if you attach a copy of your resume.
Be prompt with your responses: Make sure your notifications are on so as soon as they get back to you, can respond. Time is precious and there's nothing more frustrating than someone not following up when THEY are the ones that reached out.
After your chat, follow up with a thank you: ALWAYS express your gratitude for them taking the time to talk to you. This is so incredibly important and if someone reaches out to me to network and doesn't send a thank you note afterward, I won't want help them out.
End off with an action plan: You're not just networking for the sake of having a nice conversation and learning about someone's career. You're networking because you want something out of that person. So always leave the conversation with some next steps in mind. Whether it's having said person to put you in contact with members of their network, setting up a date to shadow them on the job, etc. make sure you're getting something out of it!
Lovingly,
Elle
Building Your LinkedIn Profile
From the Top:
Professional “Headline”: After your name, this is the first line viewers see. Go beyond simply putting “student.” (Examples: Marketing Intern, X University College Junior or X University Graduate Student Seeking Digital Advertising Positions or Junior Environmental Studies Major at X College).
Photo: This is the first image a viewer will have of you. Be mindful of how you want to project yourself and be sure that it is appropriate for the audience.
LinkedIn URL: Claim your personalized URL and consider including the public URL at the top of your resume, just under your name with your email and phone number.
Summary: Highlight your key work experiences and accomplishments. Include specialties and skills. Keep it concise, specific and keyword rich.
Sample Summary:
As a student, I have devoted my studies to ______, and am seeking employment in the following areas: _______ and _____ . My work as a _____ and ______ complemented my academic coursework at X University and allowed me to develop an understanding of ________. I am excited to apply my strengths in _______ and ________ to the field of ________.
Experience: Include experiences relevant to your career goals. Give a brief description of each position, the dates you worked and the name of the organization, similar to what you have on your resume.
Education: Include, in reverse chronological order, X University and any other schools or programs.
Additional Sections & Information: Add additional sections to your profile, or incorporate this information in your education, experience or summary sections, such as languages, volunteer experiences, courses, certifications, publications, honors & awards, groups and associations, interests, skills and expertise.
Applications: LinkedIn Applications enable you to enrich your profile, such as Creative Portfolio Display, Blog Link, WordPress, Company Buzz.
LinkedIn Groups: Join groups that are of interest to you and you will receive periodic emails and be able to engage with others in the group.
Populate your profile with connections: First search for people you know and send them an invitation to connect. Be sure to customize your invitation as most people won’t accept a generic invitation. Keep in mind online networking does not replace in-person relationship building.
LinkedIn Checklist
Building Your LinkedIn Profile
From the Top:
Professional “Headline”: After your name, this is the first line viewers see. Go beyond simply putting “student.” (Examples: Marketing Intern, X University College Junior or X University Graduate Student Seeking Digital Advertising Positions or Junior Environmental Studies Major at X College).
Photo: This is the first image a viewer will have of you. Be mindful of how you want to project yourself and be sure that it is appropriate for the audience.
LinkedIn URL: Claim your personalized URL and consider including the public URL at the top of your resume, just under your name with your email and phone number.
Summary: Highlight your key work experiences and accomplishments. Include specialties and skills. Keep it concise, specific and keyword rich.
Sample Summary:
As a student, I have devoted my studies to ______, and am seeking employment in the following areas: _______ and _____ . My work as a _____ and ______ complemented my academic coursework at X University and allowed me to develop an understanding of ________. I am excited to apply my strengths in _______ and ________ to the field of ________.
Experience: Include experiences relevant to your career goals. Give a brief description of each position, the dates you worked and the name of the organization, similar to what you have on your resume.
Education: Include, in reverse chronological order, X University and any other schools or programs.
Additional Sections & Information: Add additional sections to your profile, or incorporate this information in your education, experience or summary sections, such as languages, volunteer experiences, courses, certifications, publications, honors & awards, groups and associations, interests, skills and expertise.
Applications: LinkedIn Applications enable you to enrich your profile, such as Creative Portfolio Display, Blog Link, WordPress, Company Buzz.
LinkedIn Groups: Join groups that are of interest to you and you will receive periodic emails and be able to engage with others in the group.
Populate your profile with connections: First search for people you know and send them an invitation to connect. Be sure to customize your invitation as most people won’t accept a generic invitation. Keep in mind online networking does not replace in-person relationship building.
LinkedIn Checklist