The Edge Of Sleep On Prime - Tumblr Posts

alright gang, the rumors are true. The Edge of Sleep is now live (US only ig) on Amazon Prime Video. and i get what some of y'all are saying, "there doesn't need to be marketing because of mark's rabid fanbase!"

But guys. Guys. This is not a YouTube project. I hate to say it but even 30+ million Markiplier fans is not enough for what needs to happen here, unfortunately. This is ultimately about breaking out of the YouTube-fanbase sphere and getting this show to mainstream viewership. That's the goal-- this is about showing that a "YouTuber project" (even though Edge of Sleep was made by a professional production company and isn't really that) can have appeal beyond a preexisting audience. It's about, big picture, legitimizing the contributions of online creators in making films and television products for casual viewers.

So yeah, it's time to break out not just The Plan, but The Strategy. What is that, you ask? You'll see--check back tonight. This is a call for all hands on deck.

We ride at sunset-- the edge between day and night when the world starts to go to bed. We ride at the edge of sleep.

alright gang, the rumors are true. The Edge of Sleep is now live (US only ig) on Amazon Prime Video. and i get what some of y'all are saying, "there doesn't need to be marketing because of mark's rabid fanbase!"

But guys. Guys. This is not a YouTube project. I hate to say it but even 30+ million Markiplier fans is not enough for what needs to happen here, unfortunately. This is ultimately about breaking out of the YouTube-fanbase sphere and getting this show to mainstream viewership. That's the goal-- this is about showing that a "YouTuber project" (even though Edge of Sleep was made by a professional production company and isn't really that) can have appeal beyond a preexisting audience. It's about, big picture, legitimizing the contributions of online creators in making films and television products for casual viewers.

So yeah, it's time to break out not just The Plan, but The Strategy. What is that, you ask? You'll see--check back tonight. This is a call for all hands on deck.

We ride at sunset-- the edge between day and night when the world starts to go to bed. We ride at the edge of sleep.