Building A Following - Tumblr Posts
Building Your Following
GREAT Sales Reps never sell a product, they let their prospect sell themselves on how the product or service will benefit their client. The reason is, if the sale goes wrong the buyer can blame the Sales Rep for convincing them to buy this product. If the buyer convinces themselves, and it doesn't meet their needs, the buyer will consult the Sales Rep again concerning the new requirements that were found. This is why teachers make the best sales reps.
Based on the definition of Leadership, "Guiding Intent with Integrity" toward a goal, a Sales Person who is in complete integrity, is only there to help you figure out what is the best product or service you need.
At no point do GREAT Recruiters and Sales Reps change people's perspectives, they rely on finding people who have a specific business or personal problem and matching them up with a product or service (aka a solution). In this case, Recruiters and Sales Reps are acting as middle men consultants.
True leaders don't have a goal. If they happen upon a group, and the group has a goal, then the leader helps the group achieve their goal. However, if the leader needs additional skill sets to achieve the goal, then they need to find people who might be interested in their cause. And, then explain, when asked, how this cause will benefit them, the local community, or humanity in general.
As in Tribal Leadership, while stage 4 company still considers the competition to be outside them, and a stage 5 company sees the business or personal problem as the competition, internally, these companies avoid conflict and internal competition by focusing their employees on solving the business or personal problem. This business or personal problem becomes each employees cause. In some small way they are helping to understand and resolve it.
Concerning finding individuals interested in this cause, requires a marketing background. Based on "Crossing the Chasm" by Geoffrey A. Moore, there are 5 groups of people .. enthusiasts, visionaries, pragmatists, conservatives, and laggards. Each of these groups require their own unique way to connect and have their own reasons why they would join any cause.
Another tidbit that most people don't know, which is hidden in, "Rich Habits", by Thomas C. Corley, is that Rich People find / make excuses to talk to anyone and everyone. Why? Because, people have information, aspirations, dreams, hopes, fears, and alike. And by understanding what these are, Rich People use them to find qualified leads to people who want to join their cause.
And, finally, another secret about selling ... Sales Reps never tell you about any of their products or services until you ask. When you are curious about them is when they show you how their product or service will benefit you. Until then, you're just a good friend, who has other friends, who might need their product or service.