Once Upon A Time Thats Why Partnerships With McDonald's And Stuff Like That Were Super Important - Tumblr Posts
A lil bit of nerd sharing though. A disclaimer first that Disney is pretty stubborn about their image as a family friendly company so there's a chance that they won't be too horny with this new series, but this is another brilliant marketing on their part lol. Twst fans at this point are incredibly thirsty because of how modest the releases are, so just a bit of horny insinuation would be enough to loosen the floodgates to their players' pockets.
Disney is an evil company who knows what they're doing. They're pretty infamous in the marketing field for their unique business model: throw something relatively lukewarm that pleases as much tastebuds as possible and go full aggression on merchandise. That's why most of their recent movies are mid; they're made to be as tolerable as possible to any kind of person. They don't really care about what critics think: they just need to convince children to ask their parents to go watch their films and buy a merch or two on their way home. It's incredibly effective.
It's the same for their gacha games like twst. The topups are just a bonus, they don't care much about how much the game itself makes because that's a drop in the bucket compared to the billions they make from insane office ladies who buy hundreds of the same copies of merchandise that they put out every week. That's why they have so many merch designs. And when you're even a bit informed with how marketing works, it's so overwhelming just to think of how insane their production power is that's unique to them alone.