Embassment Humor - Tumblr Posts

Is it just me or does the 'um actually ☝️' response thing that's been going on just feel like embarrassment humor? It's like 'oh you know this fact and wanna talk about it? Well imma make fun of that and mock you so you don't want to do it'. Like it could just be how I'm seeing people ik personally do it, but it genuinely feels like trying to embarrass people out of sharing facts. Someone lmk if the people in my life are just using it wrong and I'm misinterpreting the trend.