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referenced from William-Adolphe Bouguereau's 'Dante and Virgil in Hell' painting

How Kamikaze Girls (2004) Revolutionized Lolita

INTRODUCTION

Kamikaze Girls is a Japanese dramedy film released in 2004 based off of the 2002 light novel written by author and fashion designer, Novala Takemoto.

The story revolves around the unlikely bond formed between two high school girls: Momoko Ryugasaki, a lolita who is the daughter of a ex-gangster whom now gets along by scamming people with fake name brand items, and Ichigo "Ichiko" Shirayuri, a ヤンキー (Yankii, a young delinquent) from a motorcycle gang whom Momoko considers to be something of her antithesis.

They come to befriend each other after Ichiko gets impressed by the skills of Momoko's father's "business" as Momoko decides to sell some of her father's product off in order to be able to afford a dress from her favorite brand, Baby the Star's Shine Bright. The story itself follows the development of their friendship and their journey of self-discovery.

DESCRIPTION

In my opinion, the entirety of the story hinges on the fashion aspect. Momoko's ambitions begin from the fact that she lives in a small town known as Shimotsuma with around no one else her age or any interests like her--namely her obsession with the Rococo fashion era and thus lolita itself. She longs to not have to travel so far and extensively to reach her favorite brand's store and someone to share her interests with. This alongside her want of obtaining a new piece brings Momoko to meet Ichiko and what subconsciously makes her want to keep her around even though they appear opposites. The scene where Momoko twirls around in Baby the Star's Shine Bright's Elizabeth one piece in the red colorway really stood out me with the way it's had an outlasting on the lolita community.

To add a little bit of context, the way that lolita works as a fashion industry is that usually a new line/design is announced and preorders open for a limited amount of time, usually around 2-3 days. From there after preorders end and the dress is released, if they're extras that weren't preordered they go live on the website and placed within the physical store.

The thing about this process is that lolita lines rarely ever get a second drop, and if they do, it is usually on a strictly made to order basis for their most popular products. This causes the second hand market for lolita to really thrive and when people either move away from lolita as a fashion or are looking to make space in their wardrobe, they turn to second hand websites such as Mercari to sell them. And due to the process I described above, people are very eager to buy because that way they get access to releases from years ago that they weren't around for. With Momoko's almost entire wardrobe consisting of various classic Baby pieces, people are always eager to look for the pieces she has worn but especially so with the Elizabeth dress. Due to this, it rarely is sold off unless the person is looking to leave lolita. And if it's in the signature red as she wore it, it tends to price for large amounts.

Not only has she altered the way second hand items are valued and sold, she has also immortalized what's known as the classic and sweet style of lolita. With the rise of various new subgenres of lolita, Momoko's influence via the various coordinations within Kamikaze Girls keeps the original style of lolita fresh and attractive for many newer lolitas to still appreciate and enjoy. Just like Momoko, my favorite brand is also Baby the Star's Shine Bright and I'm a huge fan of the princess style that lolita encompasses. This connection that we share allows me to understand not only her feelings about isolation with how hard it is to meet others like her, but also the way she expresses herself via her identity as a lolita. Particularly, how much it means to her to be able to at least project parts of her personality onto others just by walking next to them. And even the way she's able to catch the attention of her first friend, Ichiko, from it as well.

ANALYSIS

Kamikaze Girls perfectly captures the feelings of isolation people feel when they're stuck in the small town they were born in, with no one around them that understands them. In this particular angle, Momoko uses her love of Rococo era fashion in order to let herself be heard--even if the only people hearing her are the older people in her town that coo over her eccentric style of dress.

Lolita has a subtle feminist aspect to it as it's meant for the wearer to embrace their own identity and reject the harsh stereotypes of what beauty is for a woman as defined by the patriarchy. Kamikaze Girls as a movie centering around lolita is no different. Although there are a couple of male characters around, it becomes clear that not only are they not the focus but neither is the hypothetical male viewer as the story is about the ways in which Ichiko and Momoko grows as individuals and use their fashion to express themselves and that growth.

CONCLUSION

Momoko's whimsical yet strong nature is portrayed through the shape of her dress, the lace of her parasol, and even the rocking horse shoes she walks miles in just to reach Shibuya from her small countryside town. However, with the way she stays true to herself and the voice she's crafted for herself through fashion, she befriends Ichiko. From there, her strong sense of self even helps Ichiko gain a stronger sense of self to the point that Ichiko begins modeling for a lolita brand herself by the end of the film. I 100% recommend the film, especially as a fun way to introduce yourself to lolita and japanese fashion subcultures as a whole. It's campy, it's funny, it's inspiring, and a pretty quick watch !

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