Why Nobody Is Talking About Pitch Perfect 3

Why Nobody is talking about Pitch Perfect 3

Rather then being an analysis of the film this piece examines the marketing of a movie, so no spoilers here.

This film came out during Christmas time, obviously different countries mean different dates but for the majority it screened during the festive period. Yes it’s true that films released very close to the big day tend to not earn as much due to people busy with other activities. However there is always a rise in ticket sales after the 25th (when people have free time on thier hands) yet Pitch Perfect 3 still couldn’t make an impact. Why is this?

Overcrowding In that week of release Pitch Perfect 3 was contending with Jumanji: Welcome To The Jungle, Star Wars - The Last Jedi and The Greatest Showman. If that wasn’t enough this years awards season films Mollys Game, All The Money In The World and Shape Of Water were also competing. Most people cannot afford to see all these films so they chose one and Pitch Perfect 3 wasn’t alot of people’s choices.

No Hype While the film most certainly has an fanbase shown by it’s great hype for the first and second movie. For this release the fans just didn’t seem to care as much with the film not being as talked about as the previous two instalments.

Wrong Date, Wrong Time Not only was this film released at one of the most crowded periods of time it also isn’t a festive film. On the other hand neither is any of the other movies that were in cinema but unlike those movies Pitch Perfect 3 had a last minute marketing switch up which using the 12 days of pitchmas song left audiences confused as to wither or not it is a festive movie. Then there is also the factor of demographic which for the franchise would be blanketed as teen girls or musical fans. The teen girl demographic would of had more fun if the film came out in summer when they are on holiday and can go with all thier friends. Whilst musical fans had The Greatest Showman which had a lot of hype due to its star studded cast and unbelievable music so they were more likely to see that film.

Conclusion All in all this isn’t an assessment of the movie but why some films, big or small, franchise or solo, don’t do as well as anticipated or fall under the radar. Whilst the cast did talk about a possible fourth instalments with those box office numbers it isn’t likely but you never know what will happen on the ancillary market.

Call Me By Your Name (2017) alternative posters

miss ya :’(

A Star To Watch - Lucas Hedges

Lucas Hedges is an actor who just keeps working you may not see him and instantly recognise him but you will know that you know him. He perfectly defines the saying ‘no small parts only small actors’ as in all his roles his parts aren’t the main yet he still manages to leave an impact.

His filmography is already incredible starring in such high calibre films like; Moonrise Kingdom, Grand Budapest Hotel, Manchester By The Sea, Lady Bird and Three Billboards Outside of Ebbing Missouri. All of these films star such great actors, incredible direction plus get a lot of awards attention.

He has shown his range by taking a vast amount of roles all very different from one another. My personal favourite was his performance in Lady Bird as he was sweet and charming but the scene outside the coffee shop was so impactful despite its brief nature. The scene really stuck with me and made me pay attention to him.

In the future watch out for Lucas Hedges because there are going to be bigger and brighter things in his future (hopefully a leading role).