So Australia Has A Yearly Tradition Going Back Over 20 Years, That Every Australia Day We All Gather

So Australia has a yearly tradition going back over 20 years, that every Australia Day we all gather round our screens to watch an ad for a certain product. It's so ingrained in our consciousness that the ads don't even really relate to what they're supposed to sell anymore, we all just know.

This year the ad broke containment, and non-Australians are having their brains melted by this bizarre tradition, so international followers, lets see if you can work out what this is trying to sell before the last few seconds.

guy with telepathy but he can't use it because every time he tunes into someone else's mind their unique perception of all of reality is so fundamentally different than his own and so incomprehensible that he just immediately passes out like a lovecraftian horror protagonist

That's okay king don't worry about it

I love my friends

I love my friends