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While Exploring The Evolving Search Habits Of Americans, We Discovered A Surprising Trend: Over 2 In
While exploring the evolving search habits of Americans, we discovered a surprising trend: Over 2 in 5 have used TikTok as a search engine. Consumers most often turned to TikTok to search for new recipes, but they also frequently searched for new music, DIY tips, and fashion advice. This shift was particularly pronounced among younger generations, with 64% of Gen Zers and 49% of millennials saying they’ve used TikTok as a search engine. Gen Zers were also 29% more likely than millennials to scour TikTok for new recipes. And even more striking, nearly 1 in 10 Gen Zers preferred TikTok over traditional giants like Google for their search needs. Another surprising find was the new chatbot on the block, ChatGPT. Over 1 in 10 consumers turned to ChatGPT to search for information, with 1 in 20 going as far as asking it for personal finance advice.
https://www.adobe.com/express/learn/blog/using-tiktok-as-a-search-engine
(Study conducted by Adobe, with 808 consumers, no data provided, and no information on how the consumers were selected)
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More Posts from Rewild-the-web-sideblog
there needs to be so much more legislation when it comes to advertising, especially mobile adverts which are 99% lies and often predatory.
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Be the change
I saw the "AD BLOCK IS NOT ALLOWED ON YOUTUBE" popup on YouTube only for it to immediately disappear within a half second. I felt like a lady being shielded by the great knight sir Firefox from a terrible bowmans arrow.